SEO Content Strategy & Planning
Our strategic content creation builds authority, attracts qualified traffic, and guides visitors through the buyer journey, all while establishing your Philadelphia business as an industry leader.
Build Your Content StrategyWhat is Strategic Content Marketing?
Content strategy is the planning, creation, and management of content assets designed to achieve specific business goals. In the context of SEO, it means creating content that attracts organic search traffic while providing genuine value to your audience.
Effective content strategy goes beyond simply publishing blog posts. It involves understanding your audience's questions and pain points, mapping content to every stage of the buyer journey, and creating comprehensive resources that outperform competitors in search results.
At Philadelphia SEO, we develop content strategies that position your business as the authoritative voice in your industry within the Philadelphia market. Every piece of content we create serves a strategic purpose, whether it's capturing top-of-funnel awareness traffic or converting bottom-of-funnel prospects ready to buy.
Why Philadelphia Businesses Need Content Strategy
Content is the bridge between search engines and customers. Google can only rank what exists on your website. Without comprehensive content covering topics your customers search for, you're invisible for those queries, no matter how good your services are.
For Philadelphia businesses, local content presents unique opportunities. Topics like "best neighborhoods for X in Philadelphia," "Philadelphia-specific regulations," or "how Y works in the Philly market" attract local searchers with high commercial intent. We help you create content that captures this local search traffic while building trust with your Philadelphia audience.
Our Content Strategy Process
Content Audit
We analyze your existing content to identify strengths, gaps, and opportunities for optimization or consolidation.
Audience Research
We map your customer personas, their questions, pain points, and the search queries they use at each stage of their journey.
Topic Strategy
Using keyword research and competitive analysis, we build a comprehensive content roadmap organized by topic clusters.
Content Creation
Our writers create in-depth, SEO-optimized content that addresses searcher intent while showcasing your expertise.
Optimization & Publishing
Every piece is optimized for on-page SEO, internal linking, and user experience before publication.
Performance Analysis
We monitor content performance and continuously optimize based on traffic, rankings, and conversion data.
What's Included
- Complete content audit and gap analysis
- Buyer persona development
- Topic cluster strategy
- Editorial calendar (6-12 months)
- SEO-optimized blog content
- Service page optimization
- Landing page creation
- Local Philadelphia content
- Internal linking strategy
- Monthly performance reporting
Content Types We Create
- Blog Posts & Articles
- Service Pages
- Resource Guides
- Case Studies
- Local Landing Pages
- FAQ Content
Content Strategy Success: Philadelphia Home Services Company
A home services company had a basic website with minimal content. They were invisible for informational searches that capture customers early in their buying journey.
We developed a comprehensive content strategy targeting questions homeowners ask before hiring a contractor. Over 10 months, we created 35 pieces of strategic content:
Content Strategy Questions
What types of content do you create?
We create a variety of content types including blog posts, service pages, landing pages, guides, resource articles, case studies, infographics, and local content. The mix depends on your industry, goals, and what performs best in your market.
How do you ensure content ranks in search results?
Every piece of content we create is built on keyword research, optimized for on-page SEO, structured for featured snippets, and designed to satisfy search intent. We also develop internal linking strategies to distribute authority across your site.
How often should we publish new content?
Quality matters more than quantity. We recommend a sustainable publishing cadence that ensures high-quality output. For most Philadelphia businesses, this means 2-4 well-researched pieces per month, though this varies based on your goals and resources.
Do you write content in-house or outsource?
All strategy, planning, and editing is done by our Philadelphia-based team. We work with vetted writers who specialize in specific industries, with every piece reviewed and optimized by our SEO specialists before publication.
How do you measure content success?
We track organic traffic, keyword rankings, time on page, bounce rate, conversions, and backlinks earned. We provide monthly reports showing how each piece of content contributes to your SEO goals.
Ready to Build a Content Engine?
Let's create a content strategy that attracts and converts Philadelphia customers.